• Brand Identity Design 2007

The Smile Store is new brand designed
by Lynn Kingelin Design Studio for Soupstone Partners.

Are your teeth feeling fuzzy? Drop in day of and the Smile Store will restore your smile and keep you smiling.

This cool new oral health and beauty service brand was dreamt up by leading London Dentist, Simon Gallier.

Smile Store opened its doors as an in-store dental health brand in the new High Street Kensington Superdrug lifestyle store in August 2007.